This topic was inspired by a webinar from the Connected Librarian Day virtual conference last fall. In it Heidi Neltner (Johnson Elementary, Ft. Thomas KY) talked about the many ways she was using technology (and more!) to reach out to her community and make them aware of the ways the school library can collaborate and serve the community. Since our Cool Tools workshop has a tech tools focus, this was such a perfect fit!
Watch the webinar below!
Connected Librarians Day 2014 – Heidi Neltner : Your Stakeholder Connected Librarian Toolkit “In the 21st Century, there are many options for staying connected to our school library stakeholders that include technology and good old fashioned face-to-face connections. I’ll share some low-budget – mostly free!- tech tools and strategies you can use with ease to mindfully communicate your programming and success related to stakeholder priorities.”
You already know all the terrific service your library provides to the school and how you help transform student learning. Make sure the rest of your school community does too.
Have trouble putting these things into words and working them into conversations? Read some of the following articles and explore the resources. Practice and perfect a variety of “elevator speeches” that you can use to connect on the fly.
Read & Watch:
- School Libraries Matter: The Changing Role of the School Librarian (Short Video)
- 10 things classroom teachers need to know about modern school librarians – Great points to keep in mind when talking about what you and your library can do for your students and staff.
- Four Ways To Advocate for School Libraries – Libraries and librarians are essential to teacher and student learning–here’s how to support them
- School Libraries Transform Learning – (PDF download) The AASL and American Libraries magazine collaborated on this special issue in 2014. Designed to get parents, colleages and policymakers talking about the many ways school libraries can transform learning. Articles include:
- Reimagining Advocacy for School Libraries: Creating a strategy for getting out your message by Barbara K. Stripling
- Building Advocacy Before a Crisis: Lessons from the Pennsylvania school library study by Nancy Everhart and Marcia A Mardis
- Creating Coalitions: School librarians partner with parents, teachers to forge new path
- Study Ties College Success to Students’ Exposure to a High School Librarian
- BFTP: What does a good library tell you about a school?
- Inviting Legislators Into School Libraries by Debra Kachel
- Connected Principals – This blog is written by a group of leading school principals who are working hard on transforming education. Read what they have to say to get a view of the issues from your administrator’s point of view. It can help you figure out what you can do to help them.
Advocay resources and ideas:
- Survive and Thrive! An Advocacy Toolkit for School Librarians – Resources from the Colorado Assn of School Libraries “Speak out! It’s time for school librarians to step out and enlighten their communities about all the ways their libraries impact students’ education”
- Flipping the Switch: Everyday Advocacy for Your School Library Program – Terrific webinar by Sara Kelly Johns on building your own personal advocay plan. Resources available on her Frugal School Librarian wiki.
- Padlet full of marketing ideas from a workshop that Jim Belair held.
- Presentation on ways to Market Your Library and School – Slidedeck with lots of great ideas for marketing.
- School Librarian Showcase – Share what you’re doing for AASL School Library Month.
- 10 Ways Librarians Can be a Marketing Genius Like Lady Gaga from gwyneth jones
Don’t miss out on lots of great idea, join the NYLA Section of School Librarians Facebook page to connect with other school library advocates. And consider joining NYLA/SSL! What an amazing, energetic and powerful group of school library advocates we have in NYS!
- Watch the webinar: Your Stakeholder Connected Librarian Toolkit
- Explore some of the articles and resources listed above.
Your Blog Post
Address these points:
- Share what you learned from the readings and webinar. Do you now have a new elevator speech?
- Share what advocacy & marketing you are already doing.
- What can you do to amp up your outreach & advocacy?
LOG YOUR LESSON: Don’t forget to log your blog post when you’re done! When you finish this lesson by fill out the log form. You’ll need the URL of your first blog post to complete the form.
Many thanks to Sara Kelly Johns who posted a call for advocacy ideas on Facebook for a book chapter she was writing. I shamelessly stole resources others posted there.